About The Shop

Hi there, I'm Daniela

Hi, I'm Daniela but you can call me Dani. ♡⸜(˶ᵔ ᵕ ᵔ˶ )⸝ I'm the creator and owner of MalvaEly.

How It All Started

MalvaEly was created on July 11, 2019, during one of the most exciting times of my life. A friend gave me a Love Yourself: Speak Yourself tour pin, and I was over the moon. That pin wasn’t just a piece of merch. It represented a moment when I felt truly alive and connected to something bigger than myself. It still means so much to me. That feeling inspired me to start MalvaEly. I wanted to share that same joy and connection with other ARMYs by creating cute and meaningful merch made with love. My hope is that each piece brings a little bit of that magic to you.

Our mission

I hope to create products that will bring joy to those who love cute, dreamy, inspiring, and happy things. My goal is to create items that will brighten up your day and put a smile on your face. Whether it's a cute pin, a colorful mug, or cozy and huggable plushies, I want to make sure that each of my products is designed with love, care, and attention to detail. I hope to spread positivity and happiness through my creations, and I look forward to continue sharing my work with you.